54out of 100Needs work

Benchmark3+ posts a week. The all-industry median is 3.7 (Rival IQ 2026).

What to doBatch-create a month of content in one session and schedule 3 posts a week, so the feed never goes quiet between busy clinic days.

Benchmark0.50%+ per post (Socialinsider 2025 average). The median is 0.30% (Rival IQ 2026).

What to doEnd captions with one easy question, reply to every comment within a day, and post when your patients scroll: early morning and evenings.

BenchmarkAbout 30% Reels plus 2+ carousels. Reels reach new people; carousels earn the most engagement (Socialinsider, Buffer).

What to doTurn one treatment a week into a 15-second Reel, and post your before-and-afters as swipeable carousels with the treatment explained.

BenchmarkAt least 2 of every 12 posts. Results are what aesthetics patients look for before booking.

What to doCollect written social-media consent at every visit, then post a consented before-and-after or patient quote every week.

BenchmarkBio names services and city, has a booking link, and has Highlights for results, reviews and booking.

What to doRewrite the bio as services + city + one reason to choose you, link straight to online booking, and pin Highlights for results, reviews and how to book.

Benchmark3+ of every 12 posts. About half of patients say a provider's social presence affects where they book (ASDS 2025).

What to doHave each injector film one short talking-head clip a month answering a question patients ask in consults.

Benchmark3+ educational posts, with promotions no more than about a third of the feed.

What to doFor every promo, post two that teach: what a treatment feels like, downtime, how to choose a provider, aftercare.

BenchmarkWell-lit, in-focus images with a consistent look across the grid.

What to doPick one backdrop and lighting setup for treatment photos, and use the same 2-3 brand colors and fonts on every graphic.